Tag Archives: BJJ

Branding vs. System in Martial Arts

Traditional Martial Arts vs. MMA

The internet bombards us with all of the different martial arts, each with their unique branding and message. They are all about ‘lifestyles’ and each art or style seems to have an associated ‘lifestyle’, whether Tai Chi, Muay Thai, BJJ, MMA, Krav Maga, Kali or whatever, they all seem very distinct in their culture, approach and message.

A recent article by Rickson Gracie (read HERE) criticises modern MMA. He says it is basically a thug culture, and you would not send your child to MMA, however, BJJ was different because it taught positive values, respect etc. I believe there is some truth in this, but disagree on a number of levels. Continue reading

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